About & Expertise

As a seasoned digital marketing professional specializing in IT products, I bring extensive expertise in driving market success for solutions like CRM, DevOps automation platforms, and lead capturing applications.

Education

Bachelor of Engineering - Computer Science
Dr. Jivral Mehta Institute

Certifications

SEMRUSH Certified Google Analytics Certified Google Digital Marketing Fundamentals

Core Skills

SEO (Technical, On-page, Off-page)

Social Media Marketing

Paid Advertising & PPC

Email Marketing Automation

User Journey Optimization

Team Leadership & Mentoring

Performance Analytics

Competitor Analysis

Marketing Solutions

Transforming business challenges into growth opportunities through strategic marketing excellence and data-driven results

🚀

IT Product Marketing Strategy

Comprehensive go-to-market strategies for CRM, DevOps, and lead generation platforms

Success Metrics:
40% faster product launches, 25% higher adoption rates, $2M+ revenue impact
📈

SEO & Organic Growth

Technical SEO audits, keyword optimization, and organic traffic acceleration

Success Metrics:
300% organic traffic growth, 150+ #1 rankings, 60% lead cost reduction
💰

Paid Advertising Management

Google Ads, social media advertising with optimized ROI

Success Metrics:
4.2x ROAS average, 45% cost-per-lead reduction, $500K+ ad spend managed
📧

Email Marketing Automation

Lead nurturing sequences and customer retention campaigns

Success Metrics:
35% open rates, 8.5% CTR, 28% revenue from email campaigns
📊

Analytics & Performance Optimization

Data-driven insights and conversion rate optimization

Success Metrics:
55% conversion rate improvement, 90% data accuracy, 20+ KPI dashboards
👥

Team Leadership & Training

Building and mentoring high-performing marketing teams

Success Metrics:
15+ marketers trained, 95% team retention, 3x productivity increase

Professional Journey

Showcasing career progression, key achievements, and demonstrating growth in expertise and leadership

TS

Digital Marketing Executive

Techify Solutions
2023 - Present

Leading product marketing for IT solutions, managing team of 6, driving strategic campaigns for CRM, DevOps platforms

  • Successfully mentored team of 6 marketing professionals
  • Increased product adoption through optimized user acquisition
  • Driving strategic campaigns for enterprise IT solutions
ST

Digital Marketing Executive

Shree Tripada Infomedia
2021 - 2023

Bulk SMS software marketing, SEO strategies, paid ad optimization

  • Achieved high ROI on paid advertising campaigns
  • Improved keyword rankings for IT platforms
  • Optimized SEO strategies for software solutions
FK

SEO Specialist

Fashion ka Fatka
2017 - 2019

SEO specialist focused on organic traffic growth and search optimization

  • Achieved significant organic traffic growth
  • Implemented comprehensive SEO strategies
  • Optimized website performance and rankings
📄 View Full Resume

Tools & Technologies

Mastering industry-standard tools to deliver exceptional marketing results and data-driven insights

Analytics & Reporting
  • GA
    Google Analytics
    Expert
    Advanced tracking, custom dimensions, and conversion optimization for enterprise-level analytics
  • GTM
    Google Tag Manager
    Advanced
    Complex tag implementation, custom triggers, and cross-platform tracking solutions
  • MX
    Mixpanel
    Advanced
    Event-based analytics, user behavior tracking, and cohort analysis for product insights
SEO Tools
  • SE
    SEMrush
    Expert
    Comprehensive keyword research, competitor analysis, and technical SEO audits
  • AH
    Ahrefs
    Advanced
    Backlink analysis, content gap identification, and SERP feature optimization
  • SF
    Screaming Frog
    Intermediate
    Technical SEO crawling, site structure analysis, and metadata optimization
Advertising Platforms
  • GA
    Google Ads
    Expert
    Campaign optimization, automated bidding strategies, and performance max campaigns
  • FB
    Facebook Ads Manager
    Advanced
    Advanced audience targeting, creative testing, and cross-platform campaign management
Email Marketing
  • MC
    Mailchimp
    Advanced
    Automated workflows, segmentation strategies, and A/B testing for email campaigns
  • SB
    SendInBlue
    Advanced
    Multi-channel marketing automation and transactional email optimization
  • GS
    Gupshup
    Intermediate
    WhatsApp Business API integration and conversational marketing campaigns
Research Tools
  • KP
    Keyword Planner
    Expert
    Strategic keyword research, search volume analysis, and competitive bidding insights
  • GT
    Google Trends
    Advanced
    Trend analysis, seasonal patterns, and market opportunity identification
Management
  • GSC
    Google Search Console
    Expert
    Performance monitoring, indexing optimization, and technical issue resolution
  • GMB
    Google My Business
    Advanced
    Local SEO optimization, review management, and local search visibility enhancement

Let's Connect

Ready to accelerate your IT product's market success?

Please enter your name
Please enter a valid email
Please select a project type
Please enter your message

Get In Touch

✉

Email

manali.fkf@gmail.com

📞

Phone

+91 8141154887

📍

Location

Gandhinagar, Gujarat, India

📄 Download Full Resume

Available for full-time opportunities, consulting projects, and team leadership roles.